|Photo Credit: Alice Popkorn|
Dear faithful (I hope) readers,
I hope you will indulge me in my new favored approach to conveying ideas: the memo. I know, memos conjure up images of paper-pushers in faceless bureaucracies, but I promise these will be different! I view these as an opportunity to concisely share my thinking and, I hope, get your feedback. So here goes:
I remember the first time I flew Virgin Atlantic, I couldn’t help but think that the people in charge of the airline a) actually gave a shit about its customers and b) weren’t boring people in suits. Compared to other airlines, the colors were different, as were the attitudes of the staff, the music, even the rote passenger safety video. And yet this zaniness in no way made me question my safety, even though flying is, at its core, a life-and-death business: stick a bunch of people in an aluminum (or carbon fibre) tube, fire up some engines, and get them somewhere else on the planet (ideally an airport).