|Image credit: Ky Olsen|
As we look to scale, however, we realize that one of the biggest challenges will be customer acquisition; our competitors have branches in every low-income neighborhood in the state and boast significant marketing budgets. To put predatory companies out of business, then, we must have an effective and cost-effective marketing strategy. To that end, we recently partnered with Professor Joe Stasio, a marketing professor at Merrimack College, to develop just such a strategy. And the first thing he recommended we do? Listen to our clients.