I've been writing this blog for quite a while, and I am proud of both the content and the readership I've cultivated over the years. But, let's face it, to date my writings have tended toward the academic ..nothing wrong with that, it's just that they aren't the kind of thing one looks forward to reading on a daily basis.
Now it's time to make a shift, one that I'm making for several reasons. First, we have a new Marketing Officer, Ashley Lynch, who is a bit of a social media guru; she is going to help us grow our audience and our reach. Second, so much of what goes on at Capital Good Fund on a daily basis is funny, sad, joyous, confusing, agonizing...sharing these stories is bound to draw people in and capture their attention. And finally, the more I can tell the story of what we do through the eyes of myself and my staff, our clients and our funders, the more I can inspire people to laugh and cry and learn and take action, the easier it will be to further our mission of tackling poverty in America.