Contracts, Contracts, Contracts...
We often signal our intentions by signing a contract, be it at a gym, financial institution, or food coop. Contracts serve a legal function, but they can have the added benefit of financially and morally binding us to stick to a behavior--healthy eating, working out, building credit. And it turns out that a lot of research in behavioral economics is showing that these instruments are indeed highly useful motivational tools; only the most effective contracts turn out to be those we sign with ourselves.
These tools are called commitment devices, defined as "strategies whereby people agree to have a penalty imposed on them (that is, they agree to incur a loss) if they do not reach a particular goal" (World Development Report 2015). A whole host of free and low-cost websites and apps have cropped up to offer people commitment devices; these include Beeminder, stickK, 21 Habit, and Go Fucking Do It (yes, that's actually what it's called!). They all have their quirks, but the basic idea is the same: you commit to a goal, such as to run 3 times per week, and if you don't meet it you allow the company to charge your credit card. SticK's model is really interesting: if you miss your goal, not only are you charged, but the funds get donated to a cause in which you don't believe (e.g., if you are pro choice, the funds will go to a pro life organization).
| Image Credit: Gold Lawn Firm |
These tools are called commitment devices, defined as "strategies whereby people agree to have a penalty imposed on them (that is, they agree to incur a loss) if they do not reach a particular goal" (World Development Report 2015). A whole host of free and low-cost websites and apps have cropped up to offer people commitment devices; these include Beeminder, stickK, 21 Habit, and Go Fucking Do It (yes, that's actually what it's called!). They all have their quirks, but the basic idea is the same: you commit to a goal, such as to run 3 times per week, and if you don't meet it you allow the company to charge your credit card. SticK's model is really interesting: if you miss your goal, not only are you charged, but the funds get donated to a cause in which you don't believe (e.g., if you are pro choice, the funds will go to a pro life organization).



