Cut The Euphemisms
I feel that so much of our modern lives are shrouded in euphemisms that rarely do we say what we mean; instead we hide behind safer language, safer feelings. Beer and shampoo and a host of other consumer product commercials imply that use of the product will result in dates, in sex, in beauty, in success. To sell sugar water Coca Cola shows us polar bears enjoying the beverage: let's make something lacking any nutritional value seem cute and refreshing! Exxon doesn't rapaciously exploit natural resources: it "delivers value" to its stakeholders. The wealthy get preferential treatment (11% taxes on capital gains!) not because they have the clout to lobby for that treatment, but rather because they are job creators. Financial institutions behind the global recession are spared criminal suits, not because they have the power to intimidate the government and the legal team to fight it, but because they are too big too fail. Benefits and programs to support the poor and middle class--food stamps, unemployment insurance, job training, infrastructure improvements--are continually whittled down, not because they lack political power...No! It's because government is too big and they are too dependent on government largesse. And so on.
I feel that so much of our modern lives are shrouded in euphemisms that rarely do we say what we mean; instead we hide behind safer language, safer feelings. Beer and shampoo and a host of other consumer product commercials imply that use of the product will result in dates, in sex, in beauty, in success. To sell sugar water Coca Cola shows us polar bears enjoying the beverage: let's make something lacking any nutritional value seem cute and refreshing! Exxon doesn't rapaciously exploit natural resources: it "delivers value" to its stakeholders. The wealthy get preferential treatment (11% taxes on capital gains!) not because they have the clout to lobby for that treatment, but rather because they are job creators. Financial institutions behind the global recession are spared criminal suits, not because they have the power to intimidate the government and the legal team to fight it, but because they are too big too fail. Benefits and programs to support the poor and middle class--food stamps, unemployment insurance, job training, infrastructure improvements--are continually whittled down, not because they lack political power...No! It's because government is too big and they are too dependent on government largesse. And so on.
